Must A Aspiring Content Creator Pal Stop Using Me for Material?

The Prosecution: Beth

At times she films me while I’m eating. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of 10 years, she, calls herself the “content queen”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, she feels the need to document everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but she is aspiring to become one. She creates vlogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I’ll have no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

She also anticipates that I will to film her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I spend assisting her make content.

I appreciate that she has supported me with my design career, but I resist our friendship to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with another. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy being with her, but I also desire to enjoy it without being recorded, edited, or shared for an audience. I’m not a accessory for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the creations we make together can get us an opportunity.

I am passionate about shooting content. It’s not just a hobby; it’s part of who I am. Producing content and sharing my life online enables me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.

Creating content is my interpretation of living actively: noticing the details, sharing them with an audience that values the art behind it. I never intend to make my friend uneasy. Taking her to industry events was my method of sharing opportunities, giving her a chance to witness exclusive moments that could help her career in design too. That’s not leverage, it's simply being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the work we create together can achieve: a foot in the door. I understand not everyone enjoys being on camera, but sometimes spontaneity is what makes material genuine. Being recorded occasionally is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my private videographer, but friends support one another in small ways. I thought recording a short video here or there would be enjoyable for her. Innovation flourishes in partnership, and having my friend around makes projects energetic and enjoyable. I never force her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I record our time together.

I value Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to compromise: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still respecting hers. Obviously content creation is not a substitute for genuine friendship: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion film you. I get that it's her passion, but I don’t make friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love making content and showing off her life publicly, but it isn't for everyone. It was kind she has assisted her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the priority in your relationship. Foster some real memories, where true emotions are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each setting defined limits around what feels acceptable to them and seeing if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Angela Clark
Angela Clark

Maya is a tech strategist with over a decade of experience in digital transformation and software development, passionate about empowering businesses through innovation.